Filip Macukić is founder of Mediartem AI, where he works with organisations integrating generative artificial intelligence through a human-centred approach focused on capability, discernment and long-term learning.
His work explores how organisations can adopt AI technologies thoughtfully while continuing to develop creativity, judgment and human agency within teams and institutional culture.
Prior to founding Mediartem AI, Filip worked at Google, contributing to AI governance and public policy initiatives across Central and Eastern Europe.
With a background in Service Leadership and Innovation from Rochester Institute of Technology, his work bridges technological strategy with the practical and ethical challenges of implementation in everyday organisational life.