Marko Propadalo is a communications strategist with more than two decades of experience advising organisations, institutions and public figures across Croatia and the wider region.
A graduate of the University of Zagreb’s Faculty of Political Science, his work focuses on strategic communication, public positioning, media relations and institutional reputation in complex and evolving environments.
After beginning his career at McCann Erickson Croatia, Marko co-founded VAL GRUPA KOMUNIKACIJE, helping build one of Croatia’s leading communications consultancies. He later established his own independent communications and advisory practice, working across business, public affairs and institutional strategy.
His work has included communication strategy, crisis communication, public campaigns and major institutional and corporate initiatives, with a particular interest in how organisations build trust, clarity and public legitimacy during periods of social and technological change.
Marko’s approach combines strategic thinking with a deep understanding of media, perception and the relationship between institutions and public life.